$590M
Rolex entered the
secondary market.
For the first time in history, Rolex is authenticating and selling pre-owned watches through authorized dealers. The grey market didn't disappear — but it now has a brand-backed competitor.
What does CPO
actually cost?
Interactive · CPO Price Premium by Reference
Grey Market
€12,500
No warranty · No certification
Rolex CPO
€16,500
2-year warranty · Rolex certified
Premium
+32%
+€4,000 over grey
CPO handles modern.
Who handles vintage?
Rolex CPO covers watches 3–40 years old using factory records and authorized dealer networks. But for vintage pieces — pre-1980s dials, tropical aging, radium lume, gilt printing — Rolex themselves cannot certify originality from their archives. That's where 37 years of independent expertise comes in.
Side by side. Click to expand.
CPO doesn't replace expertise.
It proves why you need it.
The more Rolex certifies modern watches, the more the market demands independent authentication for everything CPO can't touch. Tropical dials. Radium lume. Gilt printing. Singer dials. The pieces that matter most.